IGT Gains Exclusive Omnichannel Lottery Licensing Rights to Marilyn Monroe
Read more ...IGT Gains Exclusive Omnichannel Lottery Licensing Rights to Marilyn Monroe
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Brand Marketing
DraftKings has agreed to a deal with the National Hockey League to become an Official Sports Betting
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Jackpot! IGT and Sony Pictures Television Celebrate 25th Anniversary of Wheel of Fortune® Slots
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IGT Gains Exclusive Lottery Licensing Rights for Elvis Presley
Read more ...IGT Gains Exclusive Lottery Licensing Rights for Elvis Presley
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America's Got Talent Joins Pollard Banknote's Portfolio of Licensed Brands
Read more ...America's Got Talent Joins Pollard Banknote's Portfolio of Licensed Brands
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- Don't Ms. Out! Ms.PAC-MAN® Re-Joins Pollard Banknote's Licensed Brand Portfolio
- Pollard Banknote Bolsters its Roster of Licensed Games with the Addition of Atari®
- Pennsylvania Lottery Second-Chance Drawing Offers Players Chance to Win $1 Million
- 8 Ways to Strengthen the Lottery Entertainment Brand
- Pollard Banknote Pumps Up Its Retro Arcade Game Suite with DIG DUG™
- SHOULD POWERBALL GO GLOBAL? By Simon Jaworski President of the U.S. Office, Leger the Research Intelligence Group leger360.com
- Michigan Lottery Teams Up with Speedway to Give Players a Chance to win Free Fuel for a Year
- Scientific Games' New James Bond 007 Branded Games Off To A Blockbuster Start With 22 U.S. And International Lotteries Participating
- JAMES BOND Lottery Challenge Second-Chance Drawing from the Pennsylvania Lottery Offers Trips to Las Vegas
- Tune in to Pollard Banknote's Newest Licensed Brands - A Selection of Popular Classic TV Shows
- Pollard Banknote Limited is thrilled to announce the renewal of the Chevrolet® Corvette® brand
- IGT Expands Powerbucks Footprint to Ontario with Wheel of Fortune Slots
- EquiLottery Games Enters into Licensing Agreement with the NBA
- EXCITEMENT BUILDS FOR FIRST POWERBALL MILLIONAIRE OF THE YEAR PROMOTION
- Pollard Banknote Invites Lotteries to Enter a New Dimension of Game Offerings with The Twilight Zone™
- By Lee Stuart Brands That Take a Stand: A High-Risk, High-Reward Marketing Strategy
- Pollard Banknote announced the recent addition of WWE to its portfolio of licensed brands
- James Bond’s latest repositioning should be a lesson to brands looking to adapt to a new era
- Pollard Banknote expands Galaxy of Arcade Game Brands with GALAGA™
- Scientific Games Renews Contract For Exclusive Use Of Iconic Fremantle TV Game Show Brands In Lottery Games
- It's A Wrap! WILLY WONKA GOLDEN TICKET™ Multi-State Lottery Game And BILLION DOLLAR CHALLENGE® Events A Sweet Success
- Illinois Lottery re-launches Deal or No Deal Instant ticket
- Pollard Banknote's Licensed Games Portfolio Gets a Leg Up on the Holidays with A Christmas Story
- Scientific Games and Princess Cruises Award Grand Prize in $200,000 Monopoly Cruise For Cash Promotion
- Scientific Games and Hasbro Extend their MONOPOLY and Fan-Favorite Brands' Licensing Agreement Through 2025
- Alchemy3 and Royal Caribbean International have announced a partnership to introduce the first worldwide lottery promotion - $1,000,000 Voyage
- Seattle Seahawks Enter Sponsorship Partnership with Snoqualmie Casino
- IGT: How can lotteries broaden awareness and consideration among non-regular players, when lottery is not in their usual frame of reference?
- New Nike concept store goes Live in LA
- Blue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
- Synopsis of the Marketing Seminar produced every year by the European Lottery Association (EL) and the World Lottery Association (WLA)
- How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing
- The Future of TV Is Connected - 195 million U.S.viewers predicted to watch CTV this year as television becomes the next big digital channel
- Marilyn Monroe™ Instant Ticket A Classic Success in Missouri
- Why Empathy Is the Key to a Positive Brand Experience