JOB: NCEL - Deputy Executive Director, Brand Management and Communication- Raleigh [60088478]

Deputy Executive Director, Brand Management and Communication- Raleigh [60088478]
Are you passionate about branding and omni-channel marketing?  The lottery seeks a senior-level leader to oversee and manage the planning, development and execution of the NCEL’s marketing, advertising, branding and communications initiatives. Your primary responsibility will be building the NCEL brand and driving lottery sales through development and implementation of successful strategic programs in advertising, marketing, and communications. 
NCEL is an industry leader, recognized nationwide by lottery peers for its innovation and responsible gaming leadership.  To NC citizens, it is a household name.  This job offers an opportunity to lead brand management for a dynamic, consumer driven gaming organization in a fun, growing category.    In this position you’ll work with smart and talented people doing fun and innovative marketing, advertising, CSR and communication projects.  We are interested in your ideas on how to continue building the brand of our $3.8 billion dollar business and share the story on how the Lottery helps education in our state.
  • Develop the lottery’s marketing strategy and execution across both new and traditional media channels  to drive lottery sales and player engagement.  Includes creative development for advertising and marketing, as well as media agency oversight and management.
  • Provide leadership to the directors in the department by providing guidance, discussing issues and concerns and providing coaching; meeting with staff to keep apprised of efforts, developing measurable performance goals.
  • Provides promotional development and new game planning support by working with product development and gaming vendors.  Includes partnering with product development on creative design for tickets, games and all player touchpoints.
  • Conduct strategic planning with division directors, advertising agency, vendor partners and internal stakeholders to develop strategies and plans for the launch of new games, promotions, brand development and beneficiary programs.    
  • Support Executive Director in establishing policies; assisting with development of strategic positioning in public communications; reviewing positioning in marketing and advertising messaging to ensure compliance with  legislation; engaging business leaders and developing programs with business publications; identifying speaking opportunities; and developing strategies for increased beneficiary awareness.
  • Direct and provide management of advertising, media, player and brand research for the organization.  This includes research planning, concept and survey development, collaboration with gaming vendors for product research, research vendor evaluation and selection, analysis of results and consumer insight development.
  • Bachelor's degree and 7 years of experience in related areas.
  • Master’s degree in Business Administration preferred.
  • Experience in developing effective marketing strategies and business plans. 
  • Solid understanding of market research, data analysis methods and different business disciplines.
  • Proven experience leading a marketing organization that services customers in multiple distribution channels, including brick-and-mortar retail and ecommerce.
  • Ability to be hands-on and at ease both working at a high strategic level and at a detailed level.
  • Strong ability to work in a team and operate in a complex, multi-faceted business with excellent presentation skills coupled with sound financial acumen.
  • Ability to bring inventive solutions and marketing thought processes with bottom line metric driven results.
  • Excellent organizational skills and ability to influence and motivate large, cross-functional teams to get complex projects/bids delivered on time.
  • Proficient in MS Office and business software (e.g. CRM).
  • Outstanding written and verbal communication, presentation and interpersonal abilities.
Hiring Rate:       $152,647 to $170,000 
Closing Date:     September 3, 2021
About the North Carolina Education Lottery
We raise money for a great cause! All of the earnings of the North Carolina Education Lottery go to education. We award on average $5 million a day in prizes.  To learn more, visit our website     
At the North Carolina Education Lottery, we deal with winners everyday: our employees! We offer competitive pay and benefits, flexible schedules, professional development opportunities, casual attire, open communication and a fun work environment. 
All employees of the Lottery are expected to support the organization values (honesty, respect, integrity and trust) and its commitment to corporate social responsibility (including responsible gaming, environmental awareness, community involvement, etc).
Apply in minutes!  Get started by uploading your resume.  Click here for our Careers Page.
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