LOTTERY FOCUS ON THE CONSUMER Lottery Leaders on trends in play styles and preferences

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This article is based on a Roundtable Discussion conducted at PGRI Retail Modernization eConference. Led by Iowa Lottery Chief Executive Officer, Matt Strawn, the panel consisted of (former) Maryland Lottery and Gaming Director Gordon Medenica; Arizona Lottery Executive Director Gregg Edgar, and Vice President of Digital Engagement at Pollard Banknote Shannon DeHaven.